Microsoft Search Is Dying
MSN/Live Search only managed a weak 515,526,000 searches in November
The November search share rankings for the United States are in, courtesy of Nielsen//NetRatings.
And Microsoft’s MSN/Windows Live Search has sunk even deeper. If it is going to keep the same pace it will go under the 500,000,000 search milestone within a month. The Nielsen//NetRatings statistics are less than encouraging for Microsoft. 23,068,000 less searches have been introduced via MSN and Live Search in November compared to October 2006. Also the past month, Microsoft’s search share in the US had a -12% year on year growth.
While Google accounted for 3,097,838,000 searches and a share of 49.5%, and Yahoo searched 1,518,249,000 queries with a market share of 24.3%, MSN/Live Search only managed a weak 515,526,000 searches for a share of 8.2%.
At this point I want to explain: “MSN/Live Search.†Although it has launched Microsoft Live Search, and has debuted a plethora of online services under the Live umbrella brand, Microsoft has kept MSN alive. This only because of the 450,000,000 MSN users online. Microsoft will love the current MSN users who woke up one morning and said to themselves: “Today is the day when I transition my a** to Windows Live from MSN.†But this is not the case. Moreover, they are transitioning their a**es not only to Google and Yahoo but also to AOL and Ask.com.